Less than 200 years ago, the earth's soil was a thriving, living ecosystem. It was a rich tapestry of microorganisms, organic matter and nutrients that sustained forests, grasslands and crops. But over the next two centuries, human activities began to take their toll. Forests were cleared for agriculture, grasslands were overgrazed, and chemicals were overused in agriculture. The soil that had sustained life for millenia, was thrown out of balance. 

Currently, over 33% of the earth's land surface is degraded, affecting over 3.2 billion people. Every year 24 billion tons of fertile soil is lost to erosion, deforestation and unsustainable farming practices. Soil degradation threatens to reduce food production by 10% by 2050, putting millions at risk of hunger. It also has contributed to biodiversity loss, with 27 00 species on the brink of extinction. The economic cost is staggering, with soil degradation costing the global economy $40 billion in lost ecosystem services. 

In 2015, the Paris Agreement recognised soil restoration as the key solution to climate change, with the potential to sequester 5.5 gigatons of CO2 annually by 2050. By 2022, the Bonn Challenge, a global restoration effort, set an ambition goal to restore 350 million hectares of degraded land by 2030, which could sequester up to 1.7 gigatons of CO2 annually. 

The fight to restore earth's soil has become a global movement. The 4 per 1000 Initiative, launched at COP21, aims to increase soil organic carbon by 0.4% annually, oftering a simple but effective solution to combat climate change. The AFR100 has also pledged to restore 100 million hectares of land in Africa by 2030. 

The road to restoration is not without challenges. Many countries lack the funding and technical capacity to implement large-scale restoration projects. Competing land use demands, such as agriculture and urbanization, often make it difficult to prioritize soil health. However, in spite of complex challenges that we face, without action to restore soil on our planet, humanity as we know it, will cease to exist.

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Our journey began with a simple vision: to heal the earth, one patch of soil at a time. 

Founded by Nic Moxham, a passionate environmental advocate with over a decade of experience in the composting and agricultural industry, REBearth was born out of a deep desire to restore degraded lands and transform theme into thriving natural habitats. Nic's connection to the land runs deep. After working three years as a safari guide, Nic joined his family-run composting production business, where he spent years learning intracacies of soil health, organic matter, and the delicate balance of ecosystems. This hands-on experience not only shaped his expertise but also ignited a lifelong commitment to environmental stewardship. He saw firsthand how degraded soils could be revitalised, and how healthy soil could breathe life back into landscapes. 

Driven by his knowledge and a growing concern for natural habitat destruction, Nic founded REBearth with a clear mission: to restore and protect the soil that sustains life. Our work focusses primarily on restoring natural habitats, where we collaborate with conservationists, laboratories, researchers and local communities to implement innovative soil restoration techniques. By combining traditional wisdom with cutting-edge science, we aim to rebuild ecosystems, support biodiversity, and create a legacy of resilience for future generations. 

We believe that a healthy soil is the foundation to a healthy planet. Every project we undertake is a step towards reversing the effect of human activity and climate change. It's not just about restoring land - its about connecting people to nature, fostering hope, and proving that even the most degraded landscapes can be brought to life. 

Join us as we continue to grow, learn and work towards a greener, more sustainable future. Together, we can heal the planet and ensure that natural habitats remain vibrant sanctuaries for all to thrive. 

This is our story, and its just the beginning.